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Marketing Mix: 4Ps (With Real World Examples) | From A Business Professor
"Marketing mix" is a general phrase used to describe the different kinds of choices organizations have to make during the process of bringing a product or service to market. A marketing mix often refers to the four Ps: product, price, placement, and promotion. It was first expressed in 1960 by Dr. Edmund Jerome McCarthy, an American marketing ...
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Marketing Mix 4Ps
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