Suppose you want to eat healthier, exercise more, or avoid getting in arguments with your partner. Each of these requires behavior change, but changing behavior can be challenging. An important first ...

In all behavioural sciences, we observe huge interindividual variability in social behaviour. Individual humans and animals (from apes to social insects) differ in how they interact with other ...

Nearly one in three adults in Denmark score high on the stress scale, and more than one in 10 feel lonely. This is shown by the large survey The National Health Profile 2025. There is good reason to ...

Social proof (stating what the reference group does): “Book your NHS health check. 6 million people have already attended” 16. Social comparison (giving feedback on the recipient’s behaviour compared ...

Source: "Stay a child while you can be a child" by Rachel Samanyi / Flickr CC by 2.0 As a parent, you want your child to behave in certain ways – smart, fun, polite, careful. Sometimes, they do, but ...

Research led by the University of Cambridge, in collaboration with Nottingham Trent University, raises serious concerns about bias in the UK criminal justice system due to negative stereotyping of ...