BRISTOL, Va. (WJHL) — A new locally-owned LEGO business named Bristol Bricks is set to host its grand opening on Thursday in Bristol, Virginia. According to a release, the store will be the only ...
Small speakers hum as two "Star Wars"-themed Lego lightsabers clash. Lights beam from the top of a Lego-built airplane. A roaring engine sound kicks in as multiple vehicles race across the floor. It's ...
Lego's CMO dishes on the marketing strategies that are driving the $6.7 billion 'kidult' opportunity
You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. The "kidult" economy is taking off. Toy recipients aged 18-plus represented 16% of US toy sales, or $6 ...
LEGOs have officially turned 90. The Danish toy company is celebrating its milestone birthday on Wednesday, Aug. 10, with a day dedicated to playtime. LEGOLAND NEW YORK CELEBRATES COMPANY'S 90TH ...
Less than a decade ago, Lego A/S inched ahead of Barbie maker Mattel Inc. as the world’s biggest toy company. Today, the maker of those brightly colored bricks is generating almost twice the revenue ...
The new LEGO x Nike Dunk Sneaker Set showcases one of Nike’s most iconic sneakers — the Dunk. The builder set features 1,180 pieces, one minifigure dubbed B’Ball Head and a rotating basketball ...
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